Project Title: Strategic Market Entry Blueprint for BSS Providers in MENA

Objective:

This project analyzes the positioning of leading BSS vendors (Amdocs, Tecnotree, Etiya, Comarch) to identify capability gaps and strategic whitespace in the MENA telecom software market. It delivers a go-to-market strategy for a potential entrant, using customer satisfaction insights, feature scoring, and visual analysis through Excel, Cognos, and PowerPoint.

Tools Used:

Excel | IBM Cognos | PowerPoint

Project Outcome:

Figure 1: Weighted Total Scores by Companies

Figure 1: Weighted Total Scores by Companies

Figure 2: Stacked Bar Representing Feature Score of Each Company

Figure 2: Stacked Bar Representing Feature Score of Each Company

Figure 3: Heat Map of Features based on Average Scores

Figure 3: Heat Map of Features based on Average Scores

Figure 4: Bubble Chart with Average Weighted Scores, Customer Satisfaction (Gartner Peer Insights), and Feature Priority weights

Figure 4: Bubble Chart with Average Weighted Scores, Customer Satisfaction (Gartner Peer Insights), and Feature Priority weights

Strategic Opportunity for New BSS Entrant.pdf